Communication definition in its simplest form is transmission of a message from sender to the receiver via a medium. Your message may be affected by large noise during transmission (usually referred to as attenuation), making it imperative to make that the medium for the message is chosen appropriately. Also, for effective communication, it is important that the sender understands the receiver or audience; this is to ensure that the message is understood to the best of capacity and with least distortions or changes in the meaning.Communication

As we all know, communication can be both verbal  and non verbal. Only 30% of our communication is verbal while 70% is non verbal. Thus, if you are verbally giving someone a message which is happy, but the tone is sad or the body language and expressions are some depicting some other feeling/emotion (this by the ways is extremely difficult to do), a person would most likely decipher the message as your non verbal expression/emotion.

Usually 8 Cs are referred to for effective verbal communication.

  • Clear.
  • Concise.
  • Concrete.
  • Correct.
  • Coherent.
  • Complete.
  • Credible
  • Creative

For your message, it is extremely important that the information is well researched, correct, concise and is remembered. A creative medium chosen to transmit the message will also help to remember it.

It is also extremely important to practice and master controlling non verbal communication. Most people only think of it as body language, but it also includes, expressions such as the tone, pitch, voice modulation etc. Scientific research on nonverbal communication and behavior began with the 1872 publication of Charles Darwin’s The Expression of the Emotions in Man and Animals.  Since then, there has been ample research on non verbal communication. Mostly, there are 8 ways through which we communicate non verbally

  • Facial Expression
  • Gestures
  • Paralinguistics
  • Body Language and Posture
  • Proxemics (Personal space)
  • Eye Gaze
  • Haptics (communication through touch)
  • Appearance

A closely related area, Emotions, was studied by Paul Ekman in the 60s, He identified six facial expressions that are identified universally–happiness, sadness, anger, fear, disgust and surprise.

To be able to deliver the full impact of message, effective communication skills are important. While it is affected by many factors, communication skills can be improved through learning and practice.

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